Tough To Love But Worth The Effort, by AVNU (UK)

Tough To Love But Worth The Effort

by AVNU (UK)

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1.	Surprise ! 04:04	info	buy track
2.	I Lov U 05:54	info	buy track
3.	Supaflake 01:58	info	buy track
4.	Still Slinging Jams 07:16	info	buy track
5.	Bad Karma 04:39	info	buy track
6.	Systematic 07:30	info	buy track
7.	Odyssey Jam (Feat Mariel Ito) 03:36	info	buy track
8.	Phlegm In The Street 02:19	info	buy track
9.	Yo E, Check This Out! 04:07	info	buy track
10.	Sweat Off My Dome 05:53	info	buy track
11.	Wilkie 04:24	info	buy track
12.	I Hope You’re Well 01:23	info	buy track
13.	Proud You’re Mine 04:21	info	buy track
14.	Tough To Love But Worth The Effort 06:40	info	buy track

about

AVNU (UK) follows up his fantastic recent single on Ellum Audio with a long-awaited and hugely adventurous new album, ‘Tough To Love But Worth The Effort’.

AVNU (UK) is based on the East Coast of Scotland and has been deeply immersed in music for twenty plus years. He has a love of everything from rock, soul and blues to disco, electro, techno, trance and rave. All of that comes out in his innovative sounds, which range from sweat-inducing club tracks to hooky and feel-good grooves. This album finds him working his magic across 15 tracks that bring plenty of fresh perspective to house, electro, synth, techno and pop. They add up to a storytelling record filled with left turns and tracks that work in a range of different contexts.

'Surprise!' opens with a glossy electro beat and shimmering 80s synths that set the tone for the wholerecord. 'I Love You' brings a French touch influence with plenty of filtered synth loops and crisp drums under a soulful vocal, then 'Supaflake' cuts loose on an old-school funk vibe with nods to early Daft Punk. This most colourful of records plays out through the likes of sombre cosmic techno offering 'Bad Karma,' the longing chords and heavy-hearted electronica of 'Odyssey Jam' feat Mariel Ito and distorted bass of 'Phlegm In The Street' which comes with laser-like synths and menacing vocals.

The future styles continue on 'Yo E, Check This Out' which collides jungle breakbeats with brain-melting sine waves, while 'Wilkie' is a moment to catch your breath amongst bright and shiny synths and deeper drums that suspend you in a celestial sky. 'Proud You’re Mine' is a perfect electro-dance-pop gem that has potential to be a summer festival anthem and the title track closes down with six minutes of enchanting and mystical synth lines and hypnotic drums.

‘Tough To Love But Worth The Effort’ is a spectacularly broad and accomplished album that lives in a world of its own.

credits

released May 27, 2022

2022, Ellum

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Ellum Audio Barcelona, Spain

Ellum bandcamp is home to all things Maceo Plex and his favourite artists signed to the label.

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